As style adviser, Hilfiger will mentor the Idol contestants’ style transformations as they define their performance identities on the show, while vying to be the next American Idol.
“My own experiences at the beginning of my career inspired my commitment to mentor young people who are dedicated to pursuing their dreams,” Hilfiger said. “Musicians can bring such a unique vision and personality to the stage. I admire risk takers who share my belief in the power of fashion to transform and influence.”
For more than 25 years, Hilfiger has brought classic, cool, American lifestyle to consumers around the world. From his career’s inception, Hilfiger has been inspired by music. His first business, People’s Place, at 18, sold denim jeans and styled his brother’s band for local performances. As Hilfiger’s designs merged with popular culture, the company’s distinct brand message has continued to celebrate the long association between the brand and the music business. Hilfiger has worked with music legends such as the Rolling Stones, Lenny Kravitz, David Bowie, Britney Spears, Beyonce and Taylor Swift.